Jan Herbst    

Life-centred Designer

I believe in design as a catalyst for change. Rather than seeing users as users, I let users be humans. Through observation and kindness, I strive to uncover truths and capture the creativity of human behaviour. By studying the daily, often overlooked interactions, and by uncovering hopes, dreams, fears and aspirations, I build empathy and find meaningful direction. With my holistic awareness for the bigger picture, I push the status quo by building alternative realities, while questioning norms and my own biases. I use design as my mindset to find the best possible solution, for a given challenge – whether that be an experience, ecosystem, service, or physical product.

Explore my graduate work here,
connect with me on LinkedIn,
or send me an e-mail.